PRODUCT LAUNCH

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Exhibitions can be a valuable marketing tool for your business, providing an excellent opportunity to invite existing and potential clients to find out more about your products and services. The assistance that Cocktail Fab provides is as :

1. WORKING WITH THE VENUE

Coordinating exhibitions can often prove to be quite daunting, with organizers caught in the middle juggling and managing the numerous requests and expectations of their own team, the suppliers and the venue.

2. OBTAIN INFORMATION FROM THE VENUE

To provide information from the venue to assist the client with the operational and logistical planning of the event with specialized assistance. Feel free to request documents such as scaled floor plans, door measurements and table dimensions to help plan the set up of your exhibition.

3. CLARIFYING REQUIREMENTS WITH THE VENUE IN ADVANCE OF THE EVENT

It is important that the venue understands what you need or don’t need in the room. For example if you require clothed trestle tables for exhibitors, advise the venue where you want them and at what time.

Power and other audio visual requirements are also something that should be clearly displayed on a floor plan. This will give the venue sufficient instructions to run extension leads and connectivity to the required locations.

4. EMPLOY A STYLIST

Employing a visual stylist is a great way to ensure your products and services are displayed in the best way possible. Trusting a visual expert to position the products and create a flow and style to the event may enhance the exhibitors’ experiences. They also provide added support to the team and have an impeccable eye for the finer details.

5. SCHEDULE AND CATERING BREAKS

Catering is an extremely important part of the event. Quality catering at the exhibition will inevitably enhance the guest’s experience, hence it is important that not only is catering selected correctly, but the service is scheduled appropriately.

6. GOODIE BAGS

Goodie bags are a great way to give your clients a promotional sample of your product to take home. Make sure goodie bags are well presented so guests are proud to carry it down the street and advertise your brand. Go the extra mile and wrap the contents of the bag (even the brochures) so the clients feel like the contents are presents. Colored tissue paper is always a nice touch to conceal the contents.